
Date:
Direct
From The Laptop Of Web 2.0 IM Superstar: Suthan M
Published Author, Respected IMer, Public Speaker, and
Renowned Marketing Coach.
Kuala Lumpur, Malaysia.
Re: Your Passport To Bank Breaking Wealth And Fortune
Dear
Friends,
I'm
Suthan M and I call myself Work From Home Guy (Been like this for
the last few years). To give you an honest estimate I make an average
of $10,000-$20,000 per month just working from home. Things are
perfect and beautiful for me now, and everyday I thank the good
LORD for giving such a bountiful life filled with joy and happiness.
But
then again, things were not this rosy before this. Because believe
or not I used to live from paycheck to paycheck like everyone else
(Wow, I did?? YES). I don’t really
have a great recollectionof my job as I was just a pump attendant
working 8am-3pm earning a grand salary of USD$200 per month (Yes,
I quoted the figure right. The meager wage was absolutely crap.)
In between break time at work, I always used to sit quietly in the
cashier wondering silently and be amazed at others who enjoyed a
good life. While I am scraping day by day to secure my finance driving
a bicycle to work (No joke: I wish I had taken a picture of the
bike), I see other individuals zoom in their fancy BMWs, Mercedes,
and Porsche who make pit stops to refuel their car-DAMN, what
do they have that I didn't?
At
that time, I used to wonder silently on how I can lead such life
myself. Coming from a poor rural family, I didn’t actually
have the knowledge let alone the experience to figure out a way
to break myself out of the poverty circle.
Thinking
back now, I can tell you with confidence that I tried everything
I can: literally and figuratively to make money. (To name a few:
flip burgers, wash cars, sell bus tickets illegally for profits,
sell cigarettes etc). Despite what I did though to raise cash, my
bank balance was always close to zero by the end of the month and
my debts kept piling up scarily.
I
hated my jobs, my bosses, the debts, and most of all...
the loss of my personal security..
One
lucky day, I stumbled upon Internet Marketing from a chance advertisement
I saw in a newspaper cutting. Curious by the claims made in the
newspaper, I went out to try IM with the hope that I can finally
prosper through this-fact is it was a do or die mission
to make money at that time !
Very
soon into my learning, I learnt that IM is not as easy as I thought
it was. With no money, no connection and no authority,
I was just a lame duck shooting for stars with no significant result
was in sight. Here is the real kicker up the arse: all the so called
guide books, marketing lessons and home study courses that I bought
did nothing more than pile up my debt even faster.
With about $19,000 bucks in debt, then only I came to a realization
that the only way I could turn things around is by charting my own
path. Or else!!
At
that time, I was a total newbie, but thankfully, I have a little
bit of common sense and entrepreneurships skills derived from my
(ahem) past working experience. Armed with the intent to make money
by hook or by crook, I sought to find a "road less traveled"
income generating route to online wealth.
Back then, it was an obsession of all the big time marketing gurus
to do massive product launch. In fact, I wouldn’t be wrong
to say that their main income was derived from doing massive product
launches with silly high end price tags (Still is). Seeing
that the gurus are doing it, every Tom, Dick and Harry were lining
up big time product launches of their own .
( it was so bad at one point, I swear there was a "big
product launch" every other day. Oldies to IM might remember
this).
Armed
with their big development capital, their group of networks and
authority; there is no chance in hell I could compete against other
experienced marketers, let alone the gurus.
I
Was A Mere Chicken Soup For Them!!
I
knew it right along that if I go on a direct 1-1 competition, I
will be mauled and be eaten alive by the top dogs. I knew right
from the start that I got to find a different and unique way to
put myself in front of these other marketers. I can't compete with
them on brawn alone, so my next best move was to compete with them
by slighting them with making intelligent and clever business move.
So,
every single day I sit down and analyze the process that is happening
around me. Rather than get taken by the daily buzz, I disciplined
myself to look and examine things from the bigger picture. On one
of this "research moment", I hit my eureka moment!
Now
I need you to think: How often do you get hit by a flurry of emails
seeing people promoting the next "big launch". Your answer
might be as good as mine: VERY FREQUENT!
Seeing
this, I won’t be surprised if you tend to believe that the
only way to make money is to imitate this so called "big timers".
After all, we assumed that’s what working, and we must also
copy the exact system for us to make money.
WRONG
!!
To
tell you the truth, there is so much competition between people
who wants to do big product launches. The schedule is PACKED to
the brim, and it’s a definitive dog eat dog world out there.
Too much noise revolved around big product launches that people
are getting tuned off to many of this particular kind of launch.
Oddly
enough, I noticed that there is no interest (whatsoever) for people
to do the total opposite of what is being done i.e doing small product
launch.
Then
it hit me: if I could devise a plan to capture the money from other
end of the market, I could hit the elusive jackpot of money making
success. The plan looked too simple at first, and i went to research
to see what others think about it, but at that time, nobody was
interested or wanted to talk about doing mini product launch. Not
easily intimidated, i sat dow and acted to test what i believe was
a good business plan.
Over
one fine weekend, the plan was put to test. Started on a Wednesday,
with a budget of $10.00, I bought a domain, created a simple 7 page
info product using Microsoft Word and a built a quick simple-html
website in a matter of hours. (Trust me, it was BARE- In fact, it
pales in comparison with the shebang the big marketers were launching
online.)
Once
I was done with the product itself, I identified all the essential
steps of the product launches of the big gurus and fashioned a simpler
module for my stripped down version. Fluffs were kept to a bare
minimum, and I kept myself to a strict regiment of the steps that
I identified earlier.
2 days later, the product was launched to a small
test crowd of 746 people email list. (Pathetic-yea, I know)
The launch was done at 8am EST, which was around 8pm at night in
my time zone.
The
Day That Earth Stood Still !!!
(hell yeah it did for
me)

Let
me tell you what had happened around 8pm that fateful night. I launched
my 7 page product around 8pm my time and went for my daily dinner
to a nearby restaurant with family. I remember I was not particularly
excited to go back home and check on the product launch that I have
did. I was not expecting any major results from it.(After
all, when there was 3 big product launch overshadowing your mini
launch, would you have thought that you stood a chance? It’s
like you against 3 replica of Mike Tyson)
I remember that it was my niece's birthday party that night, and
right after that was a major football game. So long story made short
(to save you irrelevant details) , let me tell you that
a few good hours passed (Read: Around 3-4am) before I logged
online again. In fact, the only reason I logged on was to check
on the status of a report that my colleague from work was supposed
to hand to me. Not exactly Mr. Sunshine at that moment, I was more
concerned on sleeping rather than checking the mailbox.
Something was wrong....
I
still remember the day like it had just happened yesterday. There
i was sleepy headed, and waiting for my inbox to open around 3 am
in the night. I had work at 8am the next day, and i was dead tired.
So when a "different" email inbox screen came up, i was
puzzled.
I
vividly remember what was the problem. Emails saying
" Suthan M, You Have Made A Sale"
was
flooding my inbox. There were at least 20 or 30 emails of the same
headline!!
Trust
me, when people see that in their inbox for the first time, they
would be jumping up and down in joy, but not me though. There I
was sitting dumbfounded looking at my PC-cursing under my breath
on the “emails”. Believe it or not, I assumed it was
a "notification of sales" spam attack, brushed it off
and was busy calling my colleague to ask him for the report!! (He
did send me later that night)
Don’t
blame me-it was 4am in the night and I wasn’t thinking straight!!
I
went to bed right after that, and went to work at 8am as usual.
As I was a couple of minutes early, I logged on to check my mail.
The "Suthan M, You Have Made A Sale" emails were still
in, and bunch of new email of the same name had also came in. I
was in the process of mass deleting each of them when IT HIT ME!!
I
Have Made A Sale !! :-O !!!
Truth
to be told, I was dumfounded for a moment looking at all those emails.
I looked through all of the emails, and I noticed that number of
payment of $17.00 had dropped in from all around the world. I quickly
opened my Paypal and there it was: - All the glorious cash !!
My
little test run actually worked! In fact, my little plan worked
beyond what I originally anticipated. Whole lot better. A
wild success!! I felt I was on top of the world
Guess
who was checking his personal email every hour, and had the funny
smile all day long in the office?
Answer
:Me
That
night I went back home at 4pm and jumped straight to my PC. I just
made an extra $230 from that day alone, and my total was around
$700+/- at that time. That night, I sat the whole night in front
of the PC looking in disbelief as sales kept pouring in nearly every
hour.
I
went to bed an happy man that night.
I
had my best week ever. Throughout the weekend, money was pouring
in and it looked as if it was infinite. (Only I know how many
times I pinched myself to see whether it was real). At last
count, the result of the particular weekend netted me a total sum
of $1464.78 after Paypal processing cut.
Just
let this sink in for a minute; I made $1464 for an effortless work
on a 7 page info product that took me a couple of hours and a pizza
to complete!!
Excited
by my first test run, I was motivated to see how far this gets me.
The next week, I cooked up another similar mini product launch and
repeated the procedure all over again. Unbelievably, REAL money
was pouring in AGAIN !!
After
that, like everyone say was HISTORY :-)
It
Is That Easy!!!
One
thing that I learnt that fateful night was that making money wasn’t
that complicated after all if you have the right system to fall
back on.
After
all, all it took me was a real straightforward money making system
that generates cash on demand: my mini launch system. That was my
GOLDEN GOOSE.
While
everyone else was busy getting their behinds whooped by the big
marketing gurus and getting frustrated competing within their group,
here I having the time of my life and laughing all the way to the
bank using my simple proven system
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